Smartphone platform profile: Google Android

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This profile looks at Google's Android platform – an open-source software platform for mobile phones and other devices – from a mobile operator, handset manufacturer, and developer perspective.

Table of Contents

Executive summary

In a nutshell

Ovum view

Rapid expansion and huge market share gains

Version iteration causing some fragmentation as platform races towards maturity

Android Market is now placed second for available apps

Android will proliferate on non-smartphone devices

Android market position

Android handset shipments to reach 110 million by 2015

Android allows differentiation, but at a cost

Version fragmentation is a problem

Customization risks consumer alienation

Commercial developers need to be profitable

SWOT analysis

Strengths

Mobile operators

Handset manufacturers

Developers

Weaknesses

Mobile operators

Handset manufacturers

Developers

Opportunities

Mobile operators

Handset manufacturers

Developers

Threats

Mobile operators

Handset manufacturers

Developers

Customer base

Mobile operators

Handset manufacturers

Technology overview

Android is built on Linux and a derivative of Java

Limited support for native development

Google has built its own version of Java

Oracle legal action against Google

Android releases

Chipsets

ARM

Intel x86

OHA membership

List of Tables

Table 1: Android platform releases

Table 2: OHA members

List of Figures

Figure 1: Android shipment forecast: 2009–15

Figure 2: Number of models released by Android version: 3Q09–2Q10

Figure 3: Total Android handset models: 1Q09–2Q10

Figure 4: Android models by vendor: 3Q09–2Q10

Figure 5: Overview of the Android software architecture

Figure 6: Android models by chipset vendor

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Smartphone platform profile: Google Android

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What Exactly Is Android Platform ?

Publisher: jimmy parker

Android is a mobile operating system initially developed by Android Inc. In 2005, it was bought by Google. Android is based on a modified version of the Linux kernel. It has a large community of Android developers and Android programmers writing applications that extend the functionality of mobile devices. The Android Market in turn is the online application store ran by Google through which the applications can be downloaded.

All New Google Android Smartphone

Publisher: Elizabeth Wills

Recently the release of brand new Google Android smartphone was confirmed. This latest device is named Samsung Nexus S which will run on latest version of Android 2.3 Gingerbread operating system and will features Near Field Communication (NFC) technology. This technology will allow the phone to read information from smart objects. The smartphone is likely to be released in the next few weeks and will be the first phone to run Google's latest version of Android.

Googles Smartphone

Publisher: Francis David

The Google-backed mobile operating system is taking the Smartphone market by storm. Let’s look at some finer points of the Android.

Google Android Application Development

Publisher: Amos Mcclure

Google Android application development uses the Google Android operating system. The Google Android operating system is known for its intuitive design, support for multiple networks and the ability fo...

Google Android: An Advanced OS for Smartphones and Tablets

Publisher: Dave Sprint

Android is the mobile operating system developed by Android .Inc and promoted by Google. It is Linux-based OS widely used to develop smartphones and tablets.

Google Android "�" Groundbreaking Open Source Platform

Publisher: Philip Black

The lines between computer support and phones have been blurring a lot lately, with so many cross platform apps and other things, but Google Android is in a league of its own, and deserves a good look.

Android Platform for Mobile Software Development

Publisher: John Chris

Google Nexus S Featuring Innovative Smartphone Technology

Publisher: Chris Westley

Google and Samsung have collaborated to produce the Nexus S, a high end Android smartphone which recently hit the market. Amongst its key features are a 4 inch touchscreen, 5 mega pixel camera and the latest version of the Android operating system alongside heaps of internal storage.

Motorola Citrus Presents Android Smartphone Entry Level

Publisher: Sigma News

Motorola Citrus Presents Android Smartphone Entry Level

Android Application Development for Your Smartphone

Publisher: Article Publeser

The Process of Android application development is completed by professional developers to make your smartphones more advanced. Now, you can easily find a number of latest Android applications and operating systems online.

This article was published on 2010/10/25